Our work on this project spanned comprehensive brand development and visual design, allowing us to gain a deeper understanding of the brand’s core values and vision throughout the entire process. This was started for Antara Cruises‘ cruise ship, Bengal Gang, operating on the Ganges River. Our primary challenge was to authentically represent the essence of the Ganges, encompassing its rich cultural heritage and diverse biodiversity, within the brand identity. To achieve this, our designer Rajarshi Dutta meticulously crafted custom typefaces, a unique logo, a harmonious color palette, and complementary textiles, all thoughtfully designed to reflect these key aspects.
